By the early mid 1800s competition and changes in the economic climate meant that the ceramics industry had changed.
To accommodate this change Chamberlain merged with Flight, Barr & Barr, giving rise to Chamberlain & Co in 1840.
Kerr invested heavily in modernizing the Chamberlain factory and building up an extremely talented team.
For this reason, Royal Worcester china is considered classically English and is revered for its history and provenance. John Wall, a physician, and William Davis, an apothecary, developed a unique process for creating porcelain.
After convincing a group of 13 businessmen to invest, a new factory was opened in Worcester, England.